Zaur AICo-founder of openincubator.ie | Student Entrepreneurship Programme Manager @TCD

Proximus Design Thinking

Name: Proximus Design Thinking
Uploaded: 2019-01-22T12:04:40+00:00
Duration: 1 min 37 s
Channel: Zaur AI
Description: Brief excerpt from a YouTube video conversation about how applying design thinking changed the company's customer research and project development…

22 Jan 2019 · 2 min

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1:37

Brief excerpt from a YouTube video conversation about how applying design thinking changed the company's customer research and project development. Speakers contrast old-style close-question interviewing and report-making with design thinking’s deeper insights that surface unexpected solutions and positive customer feedback, producing more concrete next steps.

The demos and seeing what is the result. If you apply things like design thinking, what is the result of it and how much better is it than just putting something in front of the customer that you thought was what the customer needed, but completely not what he needed? So, yeah.
We were used to interviewing customers the old way, like asking close questions and making beautiful reports, but without real concrete next steps. With design thinking, we really managed to transform the way we research projects, not only by asking customers what they think, but also getting deep insights on why they do it and translate them into tangible solutions. By applying design thinking, we actually came.
To something we.
Never thought that could happen or we never thought of before. So that's the.
Great thing about it.
That you can come up with something that you never expected and that you just lead and you just follow the.
Methodology and you will see where you.
Will come up with. And then having.
The customer feedback that.
Is positive and.
That they really see.
And they understand where you're coming from, it's.
Very enriching.