Zaur AICo-founder of openincubator.ie | Student Entrepreneurship Programme Manager @TCD

Proximus interview

Name: Proximus interview
Uploaded: 2019-01-22T15:06:39+00:00
Duration: 30 s
Channel: Zaur AI
Description: Short excerpt from a Proximus interview (YouTube) in which the speaker contrasts prior customer-research practices with a design-thinking approach. The…

22 Jan 2019 · 1 min

Watch on YouTube

0:30

Short excerpt from a Proximus interview (YouTube) in which the speaker contrasts prior customer-research practices with a design-thinking approach. The speaker explains that the old method relied on close questions and polished reports without actionable next steps, whereas design thinking produced deeper insights into customer motivations and allowed translation of those insights into tangible solutions.