Zaur AICo-founder of openincubator.ie | Student Entrepreneurship Programme Manager @TCD

Stop asking innovation teams to predict the future #shorts

Name: Stop asking innovation teams to predict the future #shorts
Uploaded: 2022-03-30T15:46:52+00:00
Duration: 33 s
Channel: Zaur AI
Description: A short YouTube monologue arguing that companies should not demand rigid business plans from innovation teams because early-stage ideas—good or bad—often…

30 Mar 2022 · 1 min

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0:33

A short YouTube monologue arguing that companies should not demand rigid business plans from innovation teams because early-stage ideas—good or bad—often look similar. The speaker advises focusing on iterative adaptation of ideas to discover value propositions customers care about and to develop scalable business models, rather than asking teams to predict the future.

Chapters

So the problem is we still have companies asking for business plans. What are you doing when you ask a team for business plan? You're asking them to make you believe they know this idea is going to work and that you just need to execute it. The problem is, again, at the beginning, great ideas and stupid ideas, they look the same. What's hard in innovation is constantly adapting the idea until you have a value proposition that customers care about, until you have a business model that's scalable.