A short interview-style YouTube piece (Zaur AI, Jan 19, 2022) in which two speakers from Strategizer describe how established companies can innovate like startups. Core claims: innovation can be systematized into an "algorithm" or repeatable process that produces growth engines by making portfolio bets, de-risking ideas, and creating ecosystems for winning ideas to emerge. Successful adoption requires full leadership commitment (the transcript specifies leaders should be involved ~20–40% of their time). The speakers cite Strategizer’s track record (one speaker: 20 years in innovation; Strategizer exists ~10 years) and named clients (Colgate, “Palmolev” in the transcript) while expressing a mission to help organizations and entrepreneurs create new value and innovation cultures.
Questions this video answers
January 19, 2022
20 years
10 years
20–40% of their time
Colgate and 'Palmolev' (as transcribed)
Chapters
I believe it's an algorithm to produce growth engines again and again and again. I've worked in innovation now for 20 years and Strategizer exists for 10 years now. And we always asked ourselves, you know, why aren't established companies operating like startups? Why can't they reinvent themselves all the time and why aren't they out agile? And I think we really cracked the code now and have a really good.
Solution, a technology enabled solution to help.
Companies build real growth engines and innovate without taking enormous risks because they make bets into a portfolio and they create the ecosystem for winning ideas to emerge. We now know how to do innovation.
At scale in established companies.
What it does take of course, is a full leadership, commitment and involvement to make this happen.
Because we can provide the tools and.
The solutions, really know how to do this and how to de risk ideas and let winning ideas emerge. But without a fully committed leadership team, which sounds trivial, but it's not, this is not going to work. So the leadership team needs to be involved 20 to 40% of their time because it even adds symbolic value and it shows that innovation is important for the organization. Once you put that in place, the leadership support, you have the right organizational design and you put in place the innovation practice. I believe it's an algorithm to produce growth engines again and again and again. So it's not rocket science to reinvent your organization. You just need to commit and execute. We now know how to do it. At Strategizer. What gets us up every morning is.
This drive to help millions of people around the world create value for themselves, for their organizations and of course for society.
That could be business, small innovation, creating.
New value propositions, creating an innovation culture in their organizations, aligning their teams. And we do that for large multinationals like Colgate, Palmolev, and also of course for entrepreneurs and innovators around the world. We really want to provide those tools so they can be the disruptors of tomorrow and create value. It's a bit of a crazy journey to try to change the way people.
Do business around the world, but it's an exciting one and ultimately we really think we can make a difference for millions of business practitioners out there. And that's what is motivating the team and myself every single day.
