Zaur AICo-founder of openincubator.ie | Student Entrepreneurship Programme Manager @TCD

Why you’re not as good at innovation as you think

Name: Why you’re not as good at innovation as you think
Uploaded: 2022-11-08T13:30:16+00:00
Duration: 35 s
Channel: Zaur AI
Description: A short talk arguing that a single successful product launch (e.g., an app) is not the core problem — the real issue is the ability to perform repeatable…

8 Nov 2022 · 1 min

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A short talk arguing that a single successful product launch (e.g., an app) is not the core problem — the real issue is the ability to perform repeatable innovation: maintaining a portfolio of projects that are continually tested, iterated, and occasionally scaled. The speaker challenges CEOs to move from one-off launches to consistent, repeatable innovation processes.

Chapters

Every CEO that I spoke to, I would be saying to them, you need to do more innovation. And then they would always come up with an example where they go, well, what do you mean, we need to do more innovation? Last year we had that app that we launched, and then everybody would be, yeah, we launched the app. The app was really great. But actually, the challenge that I was presenting to them is not the real challenge. The real challenge is beyond that one app that should launch every now and again. Can you actually do repeatable innovation? Can you consistently create a portfolio of new innovation projects that you're testing, iterating, and sometimes taking some of those ideas to scale?