Avoiding burnout in the social media industry - Jack Appleby

I make what I want to make. Of course, I do that strategically. I need to build my audience and know what serves them. And it's like Future Social and my Twitter and LinkedIn, they're not creative outlets, they are strategic outlets. So I have to approach them as a business. Sure. But I think an important caveat away from the creativity is when I was working social jobs, of course, I wanted to pitch the best ideas I could and felt very qualified to do so. But I didn't get my like creative fulfillment out of my advertising jobs. I viewed those, my job as I need to push my client to make the most effective creative content possible. And my metric of success was that I get them 10% further than I did last time.

Mm-hmm.

I think a lot of people get themselves bent outta shape in this industry when like their clients are very risk averse or their ideas are like maybe a little different than the client, the product type they're working on.

Mm-hmm.