5harathFounding Growth Lead, Willow Voice

Drawing Lessons from Real Life

2 Dec 2023 · 1 min

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Speaker B generates content angles from real-life experiences and conversations with startup founders. After working with over a thousand founders, they pattern-match recurring problems and turn those observations into stories that resonate with their audience. Most tweets come spontaneously from everyday interactions, not from a schedule.

Chapters

When you put out content, how do you find that angle?
It's funny because a lot— so a lot of my tweets are actually written on the fly. Like, I don't use a schedule. I find that I draw the most inspiration from real life, and I've been raised by entrepreneurs my whole life. And so a lot of the experiences I talk about online are literally taken from real-life experiences or just from listening to people and hearing about issues and After a while, when, I mean, I've probably worked with like over 1,000 startup founders at this point in my career, maybe more, honestly. So it just happens. And so I've started to pattern match these situations or these issues that I hear from people pretty consistently. And then I can draw that back to a story or an instance that inspired me.