It's All About Product/Messaging Fit

Oftentimes the first step is message market fit, right? Before you even get to product market fit. And a lot of times you see products that are winning, not because they're the best, not because necessarily— I know that product people love to think it's all about product. If you have to market, you're doing a bad job of product. But there's a lot of products that aren't necessarily the best, but got the message really right. And so before you kind of change the customer, before you change the utility and kind of focus on a different like job to be done, I would focus on cycling through different messaging, like figuring out which messaging is going to bring in people