Chenell Basilio discovered newsletters through Mario's story and became fascinated by how creators like James Clear and Ryan Holiday build audiences. The research shifted from startups to helping creators develop sustainable businesses through newsletters.
I think after finding Mario and learning more about his story, I went super deep into the topic and I realized that newsletters can span so many different areas, right? So you have a James Clear or you have a Ryan Holiday who's talking about stoicism. You know, there's just so many different areas and I'm really just interested in so many different things. So it just really made sense for me to profile those different creators.
Hmm.
I mean, startups are not really something I'm passionate about. But through this research, I've become super passionate about newsletters and how you grow an audience and build on top of that and have creators build a business for themselves that they can kind of live off of, which is really, really fascinating.