5harathFounding Growth Lead, Willow Voice

Qualities of a great marketer - Undefeated Underdogs - Sarah, Growclass #shorts

21 Sept 2023 · 1 min

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0:51

In this short monologue, the speaker advocates hiring recent graduates and training them into top marketers, citing examples like Emily Lanetto (head of community at Webflow) and Nick Francis (who built Tilt's ambassador program and founded a fintech company). The speaker outlines the key traits they look for: strong aptitude and quick learning ability, low ego, and a natural talent for community hosting—being the person who notices and includes those who feel left out, thereby fostering community growth.

Chapters

So, I would hire recent graduates and train them. Some of them became some of the best marketers I know. So, Emily Lanetto, who's the head of community at Webflow, Nick Francis, who helped us build out the ambassador program at Tilt and has founded a financial technology company. Right. They're amazing. And so, what we looked for was a couple of things. One, just aptitude. So, folks who were smart, who could learn quickly, and didn't have a lot of ego. Right. And then for me, I'm— a lot of what I focus on is community growth. So I always want to find people who are incredible hosts. So if you are the person at a party who will notice someone who's not having a good time or someone who maybe feels uncomfortable or awkward, and you're the first person to go over and include that person and make them feel like they're a part of the community,