5harathFounding Growth Lead, Willow Voice

Show your brand off - Andrew Gazdecki, Acquire - Undefeated Underdogs #shorts

6 Oct 2023 · 1 min

Watch on YouTube

0:34

Andrew Gazdecki explains why cold email rarely works: buyers need to see your brand 10 to 15 times before they buy. Humor and emotional connection matter more than the pitch itself.

My email inbox is living proof that there are lots of startups being made, just cold emailing me and it just doesn't get through. And so there's also studies that show that you need, buyers need to see your brand, it might be like 10 to 15 times before making a buying decision.
Right, right.
And so understanding like the psychology behind people. And so when you make them have an emotional connection, whether that's through educating them, inspiring them, Making them laugh is my favorite because everyone can relate to a laugh.