5harathFounding Growth Lead, Willow Voice

Social Media and Founders - Undefeated Underdogs

18 Sept 2023 · 1 min

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In this segment, the speaker argues that while social media can act as a catalyst for a coaching business, it is not a prerequisite for success. He emphasizes that founders and coaches should focus on work that feels natural and aligns with their innate strengths. Citing examples of coaches who have built seven‑figure, highly profitable businesses without any online presence, he suggests that forcing an online strategy when it feels inauthentic may be counterproductive. The core message is to prioritize authenticity and personal aptitude over the perceived necessity of a digital footprint.

Chapters

If it's something you enjoy and you're naturally gifted at it and it really drives your business, great. If it doesn't feel natural and you feel like you're going against the flow, then you know why? Why continue to do it in the context of coaching? Because that's now the I guess the business that I'm in. You know there are a number of coaches that have built insanely successful you know businesses that probably generate seven figures in profit. And do very, very well. They have zero presence online. So I think it's just my way of saying, like, I don't think it's— I think it can be a catalyst and can absolutely help, but I don't necessarily believe it's necessary.