5harathFounding Growth Lead, Willow Voice

Start too soon - Andrew Gazdecki, Acquire - Undefeated Underdogs #shorts

6 Oct 2023 · 1 min

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0:42

Andrew Gazdecki on why startups fail: they launch before the market is ready. He uses the Wayne Gretzky quote about skating to where the puck is going, not where it is now, as a model for anticipating demand instead of chasing what exists today.

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There's a number of different examples of companies that started too soon. Like the market just wasn't ready.
Right.
I guess I'll throw in a Wayne Gretzky, Michael Scott quote.
Yeah.
Skate to where the puck is going, not where it is right now. That's kind of how I try to think. And you're not always going to be right, definitely not, because you're trying to predict what's going to happen next. There's a number of different examples of companies that started too soon. Like the market just wasn't ready.
Right.
I guess I'll throw in a Wayne Gretzky, Michael Scott quote.
Yeah.
Skate to where the puck is going, not where