5harathFounding Growth Lead, Willow Voice

The #1 Tactical Skill for Every Marketer - Undefeated Underdogs - Sarah, Growclass #shorts

21 Sept 2023 · 1 min

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0:52

Sarah argues the top skill for marketers isn't mastering SEO or any single channel, but knowing which tactics fit your product and market. SEO works great if people are already searching for what you sell. For new markets or early-stage companies, it's a waste of time.

And what is one tactical skill every marketer should really nail it down, like master about?
Oh, I'm going to give you a very unsatisfactory answer. It depends. It depends entirely on your product, on your customer base, on your market. So, for example, SEO is a really great Uh, skill for a customer to hone. But if you're building something that doesn't have any search volume, that you are cornering a brand new market, my SEO skills are not helpful for you, at least not now, at least not in the early days of building your company. So I would say the best skillset isn't necessarily a channel.
Hmm.
It's the ability to adapt and learn based on the situation that you've been placed in.