5harathFounding Growth Lead, Willow Voice

The definition of good content - Chenell Basilio

24 Jan 2024 · 1 min

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0:44

In this segment, the speaker explains what makes content stand out compared to other creators. The key criteria highlighted are (1) the use of distinctive visual styles that are instantly recognizable, exemplified by Jack Butcher’s unique graphics; (2) the combination of multiple, seemingly unrelated ideas into a single piece, illustrated by Miss Excel (Kat Norton) who blends dance with Excel tips; and (3) leveraging deep domain expertise and personal networks to produce insightful, original material, as shown by Lenny Rachitsky’s product‑focused content. These approaches are presented as practical ways for newsletter or social‑media creators to produce better, more memorable content.

Chapters

Yeah, I mean, if you already have a newsletter, the ways that I see people creating better content than others is creating different visuals like that Jack Butcher one you're referring to. His visuals stand out. You can definitely tell that it's something he created. And so that's one way. The other way is just combining multiple different ideas together. So you think of, I don't know, Miss Excel, Kat Norton. She started on TikTok and she was dancing, with Excel tips floating above her head. Like, it's just really unique. Or you have like a Lenny Rachitsky who has deep experience in the product space and he's able to pull that experience and his connections together and kind of create different content.