5harathFounding Growth Lead, Willow Voice

The importance of consuming great content - Jack Appleby

17 Jan 2024 · 1 min

Watch on YouTube

1:00

In this segment, Jack Appleby (Speaker A) emphasizes the critical role of dissecting short‑form content—particularly TikTok videos—to fuel effective brainstorming for creators. He advises repeatedly asking why a piece of content appears in the feed and what makes it resonate, focusing on concrete elements such as the 3‑second hook, visual cues, captions, calls‑to‑action, and the curiosity sparked by comments. By systematically analyzing these components, creators can uncover the mechanics behind successful content and generate fresh, informed ideas for their own productions. Speaker B offers minimal interjections, underscoring the instructional nature of the dialogue.

Chapters

Maybe some of the emotional triggers have changed as the formats have changed. But honestly, like, for me, like, I think the most important thing you can do if you work in this industry now, scroll TikTok, wonder why that piece of content was put in front of you and wonder why it's resonating with other people. And the things that I would say, like, the same way we approach brainstorming content, that's the same skeleton that you start to pick apart when you view content. Yeah. Was the 3-second hook really interesting or not? Were there visual cues on the screen that got your attention? Why did it get your attention? What triggered you to go look at the commentary? Was it the caption on the post or was it something that said in the CTA? Or are you that kind of, that social user where you're always curious what's in the comments?
Hmm.
I think you have to ask just so many questions and it's not necessarily the most natural thing, but I think that's what's more important for brainstorming than anything is analyzing why other content performs so you can bring new ideas to brainstorm.