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A founder balances family business obligations with a side project, refusing to go all-in. He'll keep it as a hobby until growth makes it stressful enough to hire help or sell, or until user interest drops and lets him keep it small.

A founder balances family business obligations with a side project, refusing to go all-in. He'll keep it as a hobby until growth makes it stressful enough to hire help or sell, or until user interest drops and lets him keep it small.
I have responsibilities towards the family business that are mind to shoulder, so I don't intend on giving those up anytime soon. Yeah, as far as going all in, probably not. No, I'll probably continue doing this as a side business or a side hobby for as long as I can. And given the number of hours in a day that I have to spare for it, at some point it might become more stressful than fun. And that's the point where I'll either hire or sell, but I'll cross that bridge when I reach it. Also, it could just go in the opposite direction where people just stop using the product and it just becomes no stress and all fun. Maybe a little bit of stress, but the wrong kind of stress. So I don't want to count that out. Could go anywhere.

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