5harathFounding Growth Lead, Willow Voice

The Opportunity with Startups

17 Apr 2024 · 1 min

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Small startups learn faster than big companies because they can experiment quickly and talk directly to customers. A tiny team should obsess over what actually works, using results as the main measure of growth.

And with startups it's like you have that opportunity, right? Because it's like you're small enough that like nothing's gonna affect you really in like a wrong way. If anything, you'll learn faster and more easily what works and what doesn't work even when like your audience is small, right? Because it's like the way you do that on a smaller scale is you like reach out to people more directly, right? And you can do that because it's like you're smaller and your team—
Right.
Should care about those results far more