5harathFounding Growth Lead, Willow Voice

The Power of Open Brainstorming - Jack Appleby

18 Jan 2024 · 1 min

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0:51

In this interview excerpt, the host asks Jack Appleby how he sustains creativity during peak moments and whether he relies on any structured frameworks. Appleby answers that he does not use any formal frameworks, acknowledging that this lack may cause him stress. He criticizes templated social media approaches, claiming they lead brands to fail, and notes that while many brainstorming and storytelling exercises exist—such as Big Blue Sea brainstorming—he has never been trained in them and does not employ them in his practice.

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when you're at the highest of the highs, how do you keep maintaining that creativity? Is there like a set of frameworks that you use in your archery?
No, there's not. For better or worse, there's not. And I think that's where I've probably caused myself stress by not having that kind of stuff. I tend to just be like, Templated social media is where brands go to die. It's very, very hard to be successful in a templated format. And that's not to say there's not wonderful brainstorming and creativity tools. There's all kinds of exercises, storytelling exercises, like Big Blue Sea brainstorming. I personally was never trained in any of them and I don't really use them.