5harathFounding Growth Lead, Willow Voice

What a Good Podcast Needs Today

7 May 2024 · 1 min

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After producing 500 episodes, the host says podcasts can't survive on audio alone anymore. They need high production quality and constant iteration to build an audience. Early shows were 10-20 minutes; that era is gone.

I did 500 episodes with Steli and a lot of them were like 10, 20 minutes max. And we had kind of popularized that format when it was okay to just have an audio podcast. So I think the first thing I'll say is I don't think it's okay these days to just have an audio podcast. And that's like probably the starting point of how I think about podcasting today. But ultimately how I feel about it today is you need a high level of production.
Mm-hmm.
The goal is to iterate until it's a popular podcast.