5harathFounding Growth Lead, Willow Voice

When To Hire Your Marketing Person

23 Apr 2024 · 1 min

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In this brief dialogue, the speakers discuss the common tendency of startups to postpone hiring marketing talent and argue that founders should prioritize bringing a marketer on board early. They recommend that, if a marketer cannot be part of the founding team, they should be among the first hires. Early marketing involvement is presented as essential for shaping product direction toward real customer needs, rather than letting engineering or product teams dominate development without market insight.

Chapters

Not many founders or not many startups bring marketing folks early. And can you elaborate, like, when should a founder prioritize? Is there a phase that you think that's at least ideal? Okay, this is when people should, founders should like, okay, they should have a helping hand and they should, you know, have this wing, marketing wing slowly and steadily developing.
Honestly, I think they should be, you know, If you can't have them be one of like founding, like team, then they should be one of the first hires. I see so many companies just, you know, want to expand their engineering team, their like product team, and then start missing out on bringing in someone that will help, like marketing person come in and help and like really, you know, push the direction of the product in the way that like the customer actually wants.