Why All Marketing Needs a Human Touch

I think that we live in this interesting time where you can have all these great products that are bootstrapped and they're bootstrapped by small teams that we can actually come to follow, be interested in, be rooting for, want to see be successful. Humans, we connect with other people or other people like, we connect with faces essentially, right? Like, it's like we are drawn towards other creatures. Like us, and so the idea that a brand can exist that exists completely you know separate from the people behind it, whether those be the people that are building it, the founders, the the team, or whether that be the customers that are advocates for it, that are talking about it, that are loving it, is crazy. Yet people try to do it all the time.