3 Easy Steps to Creating Additional Income Online

Foreign. Hey, what's up? It's Aaron. And welcome back to the Cash PT Lunch Hour. Today, my special guest is me. This is just going to be a solo episode because there's some things that I've learned over the last few months that I really want to share with you. There's some things that have come to light as the economy is changing, as the world is changing, as business, business opportunities are growing and changing. And I want to make sure that you too are aware of all the possibilities in front of you, are aware of all the tools and resources and ideas that as a physical therapist or a healthcare entrepreneur, you have at your disposal to make a massive impact in the world and continue to grow your career and, and grow your bank account. Because, you know, look, to be truthful, if you can't grow your bank account and you can't get around, you know, the deal with money, you're not going to be successful and you're not going to be able to help more people and you're just going to be stuck, stressed out. So today's episode, we're going to cover the three easy steps that you can take to create additional income online and have a massive impact. And you could probably do it in as little as 30 days. So since like most people out there right now, your career, your business has been hit by coronavirus, even if it's just your social life and if you're lucky, you know you've had no changes, but everyone's been impacted by this. And because so many people struggle in their career to earn six figures as an employee or finally hit 8,000 or $10,000 a month as a business owner, or even 20,000amonth as a business owner. I want to share with you some of the strategies we've been using in the last few months so that you too can create a major alternative stream of revenue for yourself or your business. This is something that we've been doing. As the coronavirus came through and we pivoted in our business, we created three brand new online courses, we created three new online lead magnets, we've even done some other live workshops. We haven't even turned into online courses yet. So we've created one for CrossFit and powerlifting, one for women with pelvic floor dysfunction. We've put together a labourer PT library, we have not put together our meditation training yet, and we've created brand new lead magnets, a pelvic PT checklist, and we've used one of our courses to use as a lead magnet. We've also launched two different specials and an online challenge, a Clean Slate Challenge, which is which. Between the Clean Slate Challenge and our Corona care package, we've generated thousands of dollars, thousands and thousands of dollars and dozens and dozens of new patients and new leads for our business in just eight weeks. So if you're a physical therapist, one of the best ways you can help more people and also help yourself is to leverage the Internet and online video so you can make money online. Like, you need to be making money online. You need to have some alternative stream of revenue online, whether that's as an Amazon affiliate, which you won't make that much money with as an affiliate of some other product. Like, so maybe you can do affiliate sales through an Instagram account or through, you know, whether it's for a CBD product or, you know, Amazon. And you make a couple dollars here and there. At least you're making a couple dollars here and there. And that's spending money or spending cash. But I'm talking about some, some kind of alternative stream that brings you hundreds, if not thousands of dollars in additional income and revenue every month. Because believe it or not, right now, people are still willing to spend money to get help if it solves their problem, if it's convenient, right? If they don't have to leave their house, they can go to the Internet and go to the Internet to get a solution to the problem. I mean, everyone's doing that right now. And. And it's priced correctly. If people see that there's a massive value in what they're going to get in exchange for the money they're going to give you. And I'm not talking about for $20. I'm talking about thousands. And people are willing to spend thousands of dollars. 15,000, 18,000, $50,000 right now, even during an economic crisis, because it's really no longer an option. You have to do business on the Internet. You have to do business online. I created my first website back in 1995. Many of you probably weren't even born yet or out of diapers. I built my own HTML website when I was in college. I built one for the Normal, the National Organization for the Legalization of Marijuana at Duke University. And I built one for the LGBTQ Center. At that time, it wasn't. It was LGBT, not LGBTQ. And I built those two websites and basically donated them to those two organizations. Then in 2000, no, in 1999, when I started my massage practice in San Francisco, you had to have a website then in 1999. But it was basically an online business card. And as I built my practice and I restarted my massage practice and then PT clinic here in North Carolina, I started using my website to generate leads and generate income online. I've been doing this for so long, and I've been teaching it to my private coaching clients and mastermind members. I want to share some of these with you. And exactly why. Because even if you don't sell something directly online, you need to be leveraging online courses, online programs, something more than just an e book or a checklist to get patients and prospects into your business and into your practice. Because like I said, it wasn't an option in San Francisco to have a website. In 1999, it was a requirement if you were a business. And now it's no longer an option to sell products or services online. You have to do it. And I'm not talking about putting a book now button on your website and having patients schedule themselves for a PT appointment and paying $125 for it. That's not what I'm talking about. If you do that, great. We don't even do that in our clinic because that's. We're not selling a service online like that. We're doing that through conversations. And that way we can charge twice as much and get, you know, people through their plan of care twice as fast. And we can do it in a way that's different. So there's different products and services you sell online or ways you sell online, like webinars and video sales letters and strategy calls, or total body diagnostics, you know, directly into an online course, etc. Depending on the price. And the service is how you want to sell it online. The most successful physical therapy businesses and organizations have online programs and courses. Like the most successful physical therapists that you're going to see today have some kind of online course and program. Yes, they're going to be some of those that have been around forever, and you might call them successful because they generate a lot of money or they have a massive organization. They're not really selling online. But even some of the big organizations, you can pay for their courses online, and you've been able to do that for years. And if you don't have a way for people to buy a service of your expertise online, you're completely missing out, even if you're just an employee or work for someone else. Okay. Because it's your duty as a physical therapist and a healer to share your gifts, not just with one person at a time or, you know, Maybe two or three people an hour. It's your duty to share your gifts with the world and it's your right to earn a fair living helping others get the result that they want, helping people right now get what they need. Because if you don't have enough money to live, you don't have enough money to pay the bills, you don't have enough money to keep the doors open, how can you possibly help other people? Like I said, you just, you have to get right with the money. Like if you help people, if you help. Let's just, just for instance, let's say a patient comes to you and they say, hey, Dr. Labour, you know, I have this hip pain problem and I actually spend time to figure out what's wrong with them asking the right questions. And you can go check out one of my other episodes about the questions to ask people. And they come to me and say, you know, I finally figured out, well, you know, what they have is they've got a pelvic floor problem that not allowing them to feel confident. So they don't feel confident, they feel ashamed and they're unable to have sex with their partner or even feel like they can be a good mother to their kids. So if I can tell someone, hey, look, in five to eight visits or even 10 to 12 visits, I can help you feel confident in your body, strong and successful and a great role model with your kids. If I could help you do that, wouldn't you just part with a couple thousand dollars to get that result? Especially when for the last six months or six years you've been to every therapist and physician and had all these procedures and other things and everyone's told you you're just gonna have to accept that this is how it is. Wouldn't you, you know, part with a couple thousand dollars to be able to have sex with your partner again? I would. Wouldn't you part with a couple thousand dollars to feel confident and in your body and like a good role model for your kids? I would. You just have to solve the right problem and create an easy way for people to work with you to get the help they need, shoot and do it in the comfort of their own home. Because not everyone needs one on one physical therapy. Yes, I think it's great. But look, in the last three months, online learning and online businesses are exploding, okay? There's a reason why. Zoom, Amazon, Instacart, their businesses are taking off. And businesses that rely solely on in person contact, like many PT clinics. Who else? Like restaurants. And what are some of These other chains like that are closing down right now. Who else? Like Cirque du Soleil. Like, they require in person transactions and so they, they're closing down. But look, Disney, they require a lot of in person transactions, but they have, they do a lot of movies and they've released some of these like sing along mashups for kids at least recently. And some movie production companies have really said, you know, what is the king of Staten Island? We're gonna go ahead and release this on Netflix rather than waiting for theaters to open because they're willing to go online and they still cost $20 to buy their movie and it's or a subscription to Disney plus and they're generating more revenue. So one on one physical therapy is dead as we know it. Like it really is. Like I sent this email out to my list the other day and I don't mean that you shouldn't be seeing people one on one because you really only can help one person an hour. Even when I was treating patients full time, If I saw 26 people a week, I was exhausted, I was tired, I was exhausted emotionally, a little emotionally drained, physically exhausted. I didn't want to see more than 26 people in a week. With the way that I treat them and the, the amount of effort I put into each treatment and that's limiting. That means I can only help 26 people a week max. Like maybe 20,000 people in my career. But I want to help hundreds of thousands and millions of people, and hundreds of millions of people know that physical therapy is what they need to turn to when they wake up with a crick in their neck or tweak their back or you know, they pee in their pants or whatever. I need them to know that a total body diagnostic, exactly what they need to know what's going on. And an MRI is the thing that's going to cost more, you know, cost too much money and lead them to surgery. I want them to have that expectation. So look, in reality, you can only help so many people in an hour. And yes, some people get better when it's one therapist to four in a PT meal. And yes, some people really need your one on one attention to get better in an hour. And yes, you can help empower so many more people through the Internet and online learning than you could ever before in any other time in history. Just look at people like Kelly Strett and mobilitywod. Or now it's called the ready state. How many people has he impacted and kept out of physical therapy or out of the out of the urgent care center. He's empowered people to take care of their own bodies. And guess what? People are mad at him. They're pissed at him, you know what? Because what is he doing? He's empowering patients. And so many people are like, you know, are upset. Right? Why? Because we're empowering people. Because maybe people really need a specific alignment based evaluation. I would say no. I say if you can give people the empowerment to say, hey, look, try these things and if it helps, great, great. If it doesn't help, then you should really be seeing a physical therapist or movement specialist right now. I can use these online learning as almost like a lead magnet, get people into our clinic. Because I can tell you what, if you're not going to do it, I'm going to do it, or I am doing it. And it's just going to keep growing. And the more time you wait, the less, the less action you take on reaching people online. More people are going to come find me because they already are. My YouTube videos have been seen over a million times on YouTube. We have people contacting our clinic from California, New York, Virginia, Texas. They even fly in. We've had patients flying from California to see their daughter in Raleigh and drive to see us for treatment, or another patient who flies in from Wisconsin to see her parents every winter and comes and sees us for two or three treatments over the two weeks that she's here. We have people drive down from Virginia, drive in from other cities and states because they're finding us online and from YouTube. It's pretty awesome. So there are only so many people you can see with your hands or you can put your hands on hands on one. On one. Physical therapy is not scalable. Yes, you can hire other people, and if you own a clinic and own a business, you should hire other people to do some of that work for you. Because physical therapy, at the end of the day, when we look at it through a lens of business, it's a highly educated and highly skilled technical job. Because that, what that does is that limits you to a finite amount of people per week that you can help. Even if, let's say you have 20 physical therapists on staff, well, they're only going to see maybe 50 people each, max. That's still a finite amount of people you can help and a finite amount of money, really. So as a physical therapist or healthcare professional or, you know, if you're listening to this episode or podcast and you are any, you have any, you're in any other profession, you have gifts and expertise and knowledge that needs to be shared. It needs to be shared because you can't reach enough people alone. You can't reach enough people in your town. You can't reach enough people in the world. You can't do it alone by yourself. You need help. You need other people to help share your message. You need other people to help amplify your message and teach you the skills to amplify your message and reach more people. And that's why to thrive in this new economy and this new way forward for business, you have to have an online course. You have to have an online course to make money and help people online. And what does that look like? That looks like you need to be able to sell something for $20 or $2000 or anywhere in between online. Enroll people into some kind of course that gives them more value and education and knowledge and expertise so they learn more about their body and they know who to turn to when they need even more help. Maybe you don't even sell your online course, but you use it as a lead magnet to fill up your business. I mean, that's a great reason to have an online course. You can do it if you have clinics and you see patients one on one or even if you see multiple people an hour. Or you can even do it if you work somewhere and you're a traveling therapist or home health therapist, or you work in an outpatient orthopedics clinic, or maybe you're like a sports physical therapist. You actually travel with a team. You need to have an online course because your expertise and knowledge is so powerful. You should not keep it to yourself. That's why I started this podcast and that's why I started my coaching and consulting business. Because I knew the things I had in my head I didn't want to keep myself. I didn't start this intentionally to make money. I started by sharing what I know with other people. And you need to do the same. Now, if you found yourself not wanting to open up a clinic, maybe you're listening. You realize, like, I don't want to open a clinic or maybe now is not the right time and you even just enjoy working as an employee. You like the fact that you can clock in and clock out and you don't have the responsibilities and you can maintain a good work life balance and have your weekends free. The opportunity is here right now for you to generate a six figure salary. Maybe not from one employer, but you may need to supplement it yourself. Say you're making 85,000 or even 65,000 somewhere else. What if you could generate a thousand or 500, 1,000, $2,000 every month by putting in a few hours on the weekend, a couple hours in the morning, here and there. To set up an online course, set up a system to get people in it month after month. Could you be able to pay off your student loans without eating rice, a roni and tofu every day? That's what I had to do when I was racing bikes and I was poor. Living in San Francisco is. We didn't buy meat, we ate tofu. I was vegetarian because it was cheap. The most expensive meals I had were $5 burritos. They were actually $3.85 when I moved to San Francisco in 1999, or in 2000 when I moved from Berkeley, San Francisco, they were three hundred and eighty five. And in 2000 they went up. You could still get a burrito and a beer for $5, but it was $5 and change or something like that. If you're an employee and you have no intention of starting a clinic or a practice, even because it's expensive or you just don't want to, you need a side hustle. You need a side hustle, whether that's consulting for some medical device business for $200 an hour, a couple hours a month, or selling an online course if you're consulting for someone else, that's still one on one. That's still one on one. It's good money, but it's not one to many. Maybe you're helping them reach many people and that's the way you can amplify their message. But if you're helping them reach many people, you need to be charging even more. But you really need a side hustle that should be bringing in about $500 a month. And how do you do that? That's 10 people into a $47 course a month, or that three people into a hundred and $75 course a month, or even $200, let's say $100. That's five people a month into some kind of online program where they get a course that has all the resources they need, and you plan out their workouts for the month or their corrective exercises for the month, or let's say $10,000. Could you get 10 private coaching clients at $1,000 a piece where you meet with them twice a week, or you meet with all of them once a week on Zoom and you put them through an online course? How would that significantly impact your career and your future? How would that impact Your ability to pay down your loans or go on vacation or take time off or negotiate a higher salary at your job because you know if they say no, you can just stop and put effort and money and you've got your expenses taken care of by your side hustle. You can then leverage your side hustle to get a better paying job. Can you imagine how that could change your life? So here's the three easy steps to creating additional online income that you can take right now. And how to build an online course and reach massive amount of people. Find the problem people want solved. Figure that out. Find the problem people want solved. How do you do that? You got to ask, listen and observe and test. Find the problem people want solved. The bigger the problem you can solve, the more money people are willing to part with. I mean it's just, it's a known fact. The bigger the problem you can solve, the more money people are willing to part with. Okay, like, alright, I want a hamburger. I want it quick. It's not a big problem because it tastes like crap. So I can go to McDonald's and get one for 99 cents. But man, I want a healthy hamburger that's clean. You know, the french fries are cut that same day. I'm gonna go to Five Guys and pay $10 for the hamburger. I mean they're both hamburgers, right? I've got a knee problem. Let's just relate it back to physical therapy. I got a knee problem. My doctor in air quotes because Aaron's a doctor, my doctor, the physician told me I need the physical therapy three days a week for six weeks to rehab from the procedure he just did where he cleaned out the bone on bone in my knee. And you know, I don't really know why and it's just to rehab my knee and whatnot. I'm barely willing to part with my copay of $50 three times a week. But if I could help you move your knee better. Run again. When everyone told you it wasn't possible, you should never run again because it damages your knees. Not just because running is the goal, but because running is your stress outlet. And by having a stress outlet, you feel calm and focused at home. And you can be a good father to your kids and you feel strong and confident in your body and now you can focus at work. If I can help you to do that, you probably part with a couple thousand dollars because it's worth it to you, right? If I can relate back to your family now why would someone pay hundreds of thousands of dollars for a Business coach. Well, if I can help you earn seven figures or see how you can scale your time so you can spend 82 days out of town with your family, like I did in 2019, how much would you pay to be able to do that without losing a dime and actually earning more money? Take more time off, earn more money. Like, what would that be worth to you? Step number two, create the program they want. You're smart. Don't go build something and then think people need it and try to sell them what you think they need. I mean, clearly you know what they need. It's kind of like the time I was. I was commuting to work in San Francisco. This is, I think, before I was a bike messenger, but it may have been the same time. I was commuting down Market street and I saw a woman riding down beside me and we were hitting every stoplight together, and she was struggling to get on her bike and get her feet on the pedals and everything. And I rolled up to her one stoplight finally, and I was just like. I was like, hey, you know, it seems like you're struggling. Maybe you should lower your seat. You know, probably your bike would fit you better. And she, like, blew up at me. It's like, I can do this. This is how my boyfriend set up my bike. And blah, blah. Clearly I was mansplaining or, you know, whatever to her. The term didn't exist back then, and I was 24. I was just trying to be helpful. But looking back, what I realized is she didn't want help, even though I knew what she needed. Having been basically a semi pro cyclist, a bike messenger, I've been riding bikes since I was racing bikes since I was 17. She didn't want my help. She got mad at me, okay? I don't want people getting mad at me. So I knew what she needed, but that's not what she wanted. So what you have to do is you have to create a program that your audience wants, because you need to basically sell them what they want and give them what they need. Same thing with physical therapy. Then what you need to do is once you know the problem they want solved that you're an expert in and you would enjoy teaching, you create the program that they want, not the one that you think they should have, you create it the way they want it. I'm not saying let them dictate how you solve their problem, but you need to create a program that's attractive to them, that when they read it, they go, he knows. Or she knows exactly what my problem is. I'm going to buy that no matter what it costs. Then you have to enroll them in the program. You have to know how to sell your program. You have to know how to get them into the program. Once you can get comfortable with the sales and asking for money, game over. Like, not game over for you, but game over for them. Like, you're going to start knocking people off, like getting people in your course left and right. Because you are listening to them, you're hearing them, you're giving them what they want, you're delivering results, and you can enroll them in your program. You have to have some kind of sales process to get people in your program. You just can't put a program link up on your website and expect people to enroll in it. You just can't do that. And as much marketing as you could do or as big as you can grow your Instagram, if you don't know how to sell your program and price it correctly, you're not going to enroll nearly as many people into it as you think you would. And if you're just getting started and you don't know how to do any of these three steps, you're going to struggle and think, online courses aren't for me. I got one started. It's doing so, so well. It's probably because you missed one of these steps. So if you're ready to learn the proven formula to launch an online course and make more Money in just 30 days, I want you to pay attention to this next part. Because you know it's all about teaching what you already know and love to do, to help thousands more people, even millions more people, and make even more money. This could be just to replace your current income because you've been furloughed, you need some extra cash, or you want to create an additional stream of revenue. Like, I've got multiple streams of revenue, more than I can count on one hand. You want to impact thousands more people because you know you just can't help everyone one on one. Or you want to just start something as a side hustle to finally take home six figures or pay off your school loans. This is your opportunity. Even if you've already created an online course. Maybe it's not selling well or you know, selling like you expect, or you're only charging 40 bucks, like you got hundreds of thousands of followers, but your course is only 40 bucks. And you can get people in there, but not as many people are getting in there as you want. Or you're not even earning a dollar per follower and you finally want to make 10,000 online or double what you're making online. Like some of my mastermind students, even Jess, Jenny is one of my mastermind students who had a successful business online. We started working together and then she made 20,000 in a week. Or Alexis Sams had a successful cash practice as well as she was traveling every weekend or three weekends out of the month to teach dance medicine workshops to other dance professionals and do private training sessions and therapy sessions with professional dancers. Coronavirus came along and we quickly pivoted that to online and she generated 8,000 in her first launch and 13,000 in her second launch launch and along the way generated thousands of new leads through our social media strategy. So over the years I've created personally dozens of online courses and you probably are part of one or two of them. And I've personally helped other entrepreneurs, more people than just Alexis and Jess, launch an online business and build their business to six figures and beyond. And I would love to help you do the same. I've taken one of my courses and put thousands of people through it and generated millions of dollars in online course sales. And I only tell you this to know to like impress upon you that it's absolutely possible for you. When I first started my online course was thinking about launching the Cash PD blueprint. I didn't really think anyone wanted to buy it. But then I started working with a business coach, John Schumacher, and he guided me through the launch process and we surveyed my audience and we put together a five day email launch. And through the course of that five day email launch, I made $5,000 in the initial launch of that program. And over the years we've enrolled thousands of hundreds and thousands of people through that program to start the businesses and cash practices. And I've launched other courses that are selling for 2000 and 2500 and 1500 dollars each respectively. So I want to take this opportunity to give you the online business success formula. I just want to share it with you. Like I said, I started this business not intending to launch an online course and make a shitload of money doing it and make it my full time thing. And I did it because I just wanted to share what I know. So what I want to do is share what I've learned about building an online business with you. And if that's okay with you, I'm going to tell you how you can get that formula from me in just a second because I want to make it easy and I know like the whole coronavirus thing right now has people scattered. You know, it's got people tight on finances. So right now we're launching the Income Impact Academy. It's a 30 day program. It's going to walk you through the step by step strategy to launching an online course and making more money in just 30 days. And the early bird spots are available right now, but it's filling up so you're going to need to take action quick. And you may not even know what you're gonna like, teach. Like I don't even know what I would teach. Well, let me tell you this, I'm gonna guide you through that process because it's not about you thinking up what you're gonna teach. It's about you listening, like I said before, and figuring out what is people want to learn from you. And so that you don't miss out, we're gonna share this formula with you and we've made it crazy affordable. So you can also build an additional stream of online revenue. You can launch an online course or take your current course and 10x it in just 30 days. So you can thrive in 2020 and beyond. If you're ready right now to make a massive impact online and a massive impact in your bank account and in your career. And you're passionate about physical therapy, you're passionate about helping people. All you got to do is go to income impactacademy.com and you can get all the details. That's incom impact A c a d e m y incomeimpactacademy.com you can get all the details. Don't let this opportunity pass you by. This opportunity to get into this program and work with me for 30 days is never going to be this good and the investment is never going to be this low again. And if you want to work together with me to create even more income revenue impact online and launch an online business course or program in the next 30 days, I would love to help you out. All you got to do is go to incomeimpactacademy.com right now, check out all the details, I'll put the link in the show notes below. Or if you're listening to this when you're driving and you're like, well, I can't remember that, can't write it down. Just go to Aaron LeBauer on Instagram, click the link in my bio and there'll be a link there with all the the details and you're going to grab a seat in the academy. And as soon as you decide to move forward with that I'm going to send you the trainings and teach you exactly what to launch, how to launch it in the most successful way and ensure your success in your career in this profession long term. So together we can help 100 million people avoid unnecessary surgery. Fair enough. I hope you got something insightful out of this program today. I hope you learned something. I would love to know what it is you learned or your big takeaway or what your insight was. So even if you're like, I'm not going to do an online course right now, this doesn't sound like something I want to do. I would love it if you could take a screenshot of this on your phone or take a picture of what you're listening to and throw it up on Instagram as an Instagram story. Tag me and just type in your big insight. And I would love to shout you out, reshare you, and even just see the impact that this has made for you. Thank you so much and I'll see you on the next episode.