Dr. April Morrison, a physical therapist in Idaho, grew her practice from 1-2 patients per week to 8-10 and quadrupled revenue after joining Aaron LeBauer's Cash PT Platinum Mastermind. She credits his transparency about failures, practical tools, and the group's concrete action items for breaking through plateaus and enabling her pivot to telehealth during COVID.
Chapters
From where I started at nothing. Now I'm making four times the amount in revenue. And that's profit. That's straight profit. My name is Dr. April Morrison. I am a physical therapist in Idaho, and my practice is Destinations Physical Therapy. I had kind of a unique situation where I was leaving my previous employer and previous employment and decided that I wanted to start off on my own. And I left the job that I was at with kind of nothing. And so I found Aaron right away because I knew I needed some coaching. I knew I needed him to coach me and kind of get me set up on the right foot. So where my practice was was really nothing. And then he helped me really start from ground zero with the basics and the tools that I needed to start off on the right foot. Rather than having to stop everything midstream and cancel and change things, I was really able to have a great foot ahead. I chose to work with Aaron because he has been doing this forever. He started off from day one out of school for him, and he made something work that really everyone told him he couldn't do. And so Aaron has basically really lit a fire under me and inspired me. Listening to the things he says and knowing that he has struggled the same ways that we all are struggling and. And also knowing that, you know, we don't have to do make all the mistakes that he made because he already made them for us. That was why I chose to work with him. He's super upfront and honest and open about the challenges he has had, and that really struck a chord with me. A lot of people who are successful don't share their vulnerability and share the fact that they weren't successful in some things. But he is kind of like, yeah, I failed, that's okay, but look at me now. And so that's really why I chose to work with him, because he's. He's really walking the walk. When I was first starting opening my practice, I was seeing one or two people a week. I was struggling to find how to attract more people to my practice, how to get the word out there that I was, you know, in practice and working in the area with. Working with Aaron. Fast forward a year of coaching with him. I'm now averaging the between eight and 10 patients a week, which may not sound like a lot, but in addition to that, he's also helped spark my love for podcasting. So I'm podcasting now. I'm also teaching because he's sparked that in me too. So that's another way that my practice has accelerated as I've become more of an authority in our community, starting coaching with Aaron, my business has taken off completely. I started, like I said, with nothing and didn't have anything really to go on. And he gave me those building blocks that I needed to really use as a foundation for me to set up myself for success. Unfortunately, Covid happened right when I decided to start my business. And normally people would probably have just quit and decided, I don't need to do this, but Erin really helped me turn around and find the beauty in being able to take a step back and really look at the things that I wanted to accomplish and, and take it to the next level to really double down on some of the things that were working for me before COVID implement some new strategies, pivot from one thing to doing some more telehealth, which was a great opportunity for me and really grow. So when I was starting, I wasn't really seeing any patients at all. His encouragement to go towards telehealth really helped me during the pandemic time and it's continued. I've been able to continue through the pandemic and really thrive. So from where I started at nothing, now I'm making four times the amount in revenue and that's profit. That's straight profit on top of my expenses. So really four times what I was making before. It's pretty awesome. I would recommend the Cash PT Platinum Mastermind to anyone who is just starting out and trying to get their feet underneath them, trying to get started with their practice, trying to build and grow and really don't know what those initial steps are to do. Absolutely. Join the Mastermind and, and you'll get those steps. You'll get the things that you need to accomplish. You'll get really good action items to do. And then I would also say any people who are on the venture the journey of physical therapy in their practice and they wanna take it to the next level. If you're kind of stuck in a rut, you've hit a plateau, or you just know you wanna buy some of your time back, this is the way to do that. And so working with Erin's Platinum PT Mastermind with will really help show you how to take the steps to get more time in your day. Gains that you get working with Aaron don't necessarily only translate in your clinic. They'll translate into other areas of your life. If you're sitting on the fence trying to figure out if you want to join the Mastermind with Aaron, I would tell you, jump off the fence and jump towards his coaching. You will regret it if you don't take that leap now. There will never be a wonderful time for really anything, but now is the time to set yourself up for great opportunities, and you will look back and really kick yourself if you haven't been able to capitalize on all of the things that are happening in the world right now. And so if you don't take that leap, if you don't take that step, then you're going to really look back and say, wow, if I had done this, I have all this missed opportunity, and you'll regret it. So I would say just go for it.
