Get $5k Worth of New Patients with an E-Book Funnel! | Physical Therapy Marketing

In this instructional video, Aaron LeBauer of Labourer Consulting demonstrates how to import, customize, and launch a ClickFunnels funnel built around a "Back Pain" ebook lead magnet for physical therapy practices. He walks viewers through accessing the funnel template, editing the landing (lead magnet) page—adding required name, email, and phone fields, adjusting fonts and styling, and uploading a custom ebook cover image. He explains how to replace background images, update SEO metadata (author, keywords, social sharing image), and integrate the form with an email service such as ActiveCampaign. Aaron then shows how to configure the thank‑you page by inserting a logo, video or written testimonials, linking to a contact or discovery call page, and adjusting its SEO settings. He covers split‑testing basics, creating variations, and naming URL paths for both pages. Finally, he outlines distribution tactics: sharing the funnel link on a website, Facebook page, email signature, and other channels, and encourages viewers to test, monitor opt‑in metrics, and engage with the community for feedback.
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Hey guys, what's up? This is Aaron LeBauer with Labourer Consulting and what I want to do today is just walk you through my Click Funnels page and how I'm using my Back Pain ebook and how I created my backping ebook funnel. So I've been piecing together funnels in the past and I've been using clickfunnels for a while and now what I'm able to do is share with you my exact funnel. So if you're watching this video, likelihood is that you've clicked on my Back Pain ebook funnel link or you're considering it. And so what I want to do today is just show you around Click Funnels a little bit and show you, when you import my Back Pain ebook funnel, some of the things that you'll need to change and update. So when you click on the link you'll be taken to a different page than this. But once you sign up for clickfunnels, you should be able to get a two week free trial. So you so you can test this out. And by giving you my funnel, it's going to allow you to get through this really quickly. So as you learn quick funnels, you want to go and play this like Click Funnels game because it'll teach you about click funnels. But the first thing you're going to do is you go to browse funnels and then here's my ebook Back Pain ebook. So this is what it looks like when you do it. There's a couple funnel steps. So for the Back Pain ebook there's just a lead magnet and a thank you page. We've got it as a split test, but we're not running the split test with it as it is. And what you'll want to do is, you know, you can start a split test and then you can create a new variation based on the control. You can delete this variation or create a brand new one. But when you do run split tests, it's best to just change like the title or change the image one thing at a time. And then here's see if it shows you a preview of the thank you page and I'll show you what this looks like and I'll show you what you should plan on updating. Let's see if this updates. Let's just go back over here and I'll show you what it looks like. So this is the landing page. So get this free, heal your back and stay pain free. Grab Your free eBook, 7 Secrets to Heal youl Pain. I'll show you where I have that right now about our pt, and it's right here on my homepage. Click this, watch. What happens is like boom. Okay, yes, I want this. And then I would put in some testimonials down here and some images and another button. I want my free ebook. When you click on it, it goes right back here. So it's Aaron email address. And it should also have the telephone number in here. So when you see this, it'll have the telephone number in there as well. Because you want to collect telephone numbers from everyone who downloads your book. So let me see. I think we can do that real quick too. I'll show you how easy this is. So here it is. There's my thing. So I can click here. Oh yeah, watch. We go like this. Create new element, add new element. Boom. We need to get form button input. Okay, here it is. And we're going to go like here and we're going to say input, type phone number. And then we're going to say your best phone number here. Required. We want that. Required. Okay, so see, the font's all different. So I'm going to click here and go to Settings. I see It's Poppins and 20. So watch this. Click on here and go to Poppins and we make this. You can scroll here and go 20 and it just looks like everything else. Boom. Done. Your name, your best phone number, your best email address. These should all be required. So that's required. That's required. Okay, so then what you're going to need to update is your ebook image. You can get one of these on Fiverr or make one on Canva. It doesn't need to be amazing, it just needs to have the title clear. The background image is my background image from my clinic. But you can go here, settings, and you click on like BG background image and you can choose any pictures, you can choose background colors, etc. It's pretty easy to just click on it and then do add image and it'll change the background. And one of the other things you need to change, this one doesn't. So we don't really use the pop up on this because the form is embedded. But that's how it is here. So a lot of times you can do just have the button and then the pop up will have this information. But it's already popped up once. So that's why we have it embedded right there. Then Settings and integrations is where I've integrated with activecampaign. So if you have activecampaign, you Integrate with activecampaign here or whatever other email service that you use, you'll integrate with that. So you'll need to change that under SEO metadata, you're going to want to change it from the Bower Physical therapy. You're going to want to put your own picture here because you don't want my picture showing up when you share this on Facebook. And that's just by clicking. You know, click here to create an image. Put your name as author under keywords you want to change then to like your town, your name, etc. When you're done with all that stuff, you're going to click on save. And then that's another link for background, sections, columns, edit. And you're going to want to go in and put your own testimonials in here. And for right now, you could use my pictures, but that's me. I would put in some of your own pictures and then see, I'm going to click that on the edit. Sorry, in real life. That'll pop you up to the top just like this one it goes. So let's see if I refresh. See, now it refreshes and it has your phone number. This is just left over from my computer from the last time I entered the form and tested it. Okay, then what we're going to do is we save this and we're going to go exit. And now we want to go to the thank you page. And here's the thank you page. And on the thank you page, you're going to put your own logo in here. So you're just going to click here, you're going to do upload, upload your logo, click on it, do add image and it'll pull it in there. All this you can leave and then you can put in some video testimonials. Or if you don't have video testimonials yet, just put in some written testimonials. And then this links to our talk to a PT now page, which is, I'll show you that. That button on there just links to this page. So if you have a contact form, an inquire form, something like that, you can connect this button right here and just say inquire now about this physical therapy, free discovery, visit, etc. You can link to that button. And then there's two more video testimonials. You certainly don't need all these. It certainly, it definitely helps if you've only got one video testimonial. Just put one here in the center and delete the other One, put some written testimonials down here, put some screenshots from, you know, Google or Facebook, etc. And use those. Import those images here as well and then you can put a clinic image of yourself there. Anything else on this page that you need to update? Let's see. Settings. There's no integrations for this page. The SEO data, you're going to want to come in and change your name. People aren't really going to share the thank you page, but they might. So just put the same information that you did for the other landing page and you're going to want to update that just in case they share it. You don't want my information coming up, you want your own. And then that's it. And in about 10 minutes you should be able to have this up and running. You should test it, integrate it, and then share it on. See, this is a preview of the thank you page. So here's my video testimonials and share it on Facebook. Link it to your Facebook business page where it says learn more. And so instead of learn more, they do learn more and they just land on this page. Learn more. And it's get this free and you can create a lot of different variations of this. And click Funnels is really awesome because it's very easy to set up and get going, especially if you have a template like this. There's one other place where you're going to want to change some settings. And so you click on Lead magnet here and then you're going to go over to Settings and then just make sure that you name it. If your book's not the Seven Secrets, just rename that the path. You would want to kind of create your own path here that might have some jumbled information that ClickFunnels puts in. And then on the thank you page, similar thing, go into Settings and just double check that the name is the right name and then the path, this is the URL. So I would just put the name of your book with some dashes in it and then that's it. And you can see people who've opted in, you can see the steps, how many times people have looked at it, etc. So that's it. I will share the link so that you can get this funnel. If you have any other questions, post them below. But what this should do is get you set up with my funnel so that you can start sharing your ebook on your website, on your Facebook pages, in email messages, in your email signature, et cetera. It can be pretty powerful. I'VE even done that. Like my email signature. Let's see what we have here. Do we do have it right now? No. I've got a call to action to join my Facebook community. I'm on my email this month, so we had that. I had it in the email signature like hey, are you struggling with back pain? Click my free ebook Click here to get my free book on how to solve back pain, etc. So those are some great strategies. I hope this is really helpful for you. And if it has been, please post in either the Mastermind group or the Cash PT Nation or share it with me and let me know what you're doing and how you're using it. Thanks so much.
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