How to Bring in New Clients without Spending a Dime on Ads

Hey, what's up? My name is Dr. Aaron Bauer. What I'm going to do right now is I'm going to show you or tell you how you can bring in new patients and clients without spending a dime on ads. So if you've ever tried Facebook ads to build your PT clinic or PT business and it hasn't worked for you, I'm going to teach you right now the four things you need to do to get new clients and patients without spending money on ads. What I'd love to know is what have you tried to get new patients and clients into your business? Make sure you comment below. But really, before we get into this video, if you're watching this on YouTube, please hit the thumbs up the subscribe and hit the notification bell. Because if you hit the notification belt, more people will see it, but you'll get to see the next videos to help you scale your time, income and impact. And if you're watching this anywhere else, like on Instagram, make sure you share this. Share it to your stories. Let me know what your number one insight is. And if you're watching it as I'm recording it, comment Team Live or Team Replay, let me know you saw it. But really, more importantly, I want to know what your number one takeaway is. So when inspiration hits, something resonates with you, please comment below and leave let me know what it is. Because what that'll do is that'll also trigger other people's ideas and mindset and they'll have aha moments. Not based on something I've said, but based on something that you've shared. And it's a powerful way to help our whole industry and profession move forward. So without further ado, here's how you bring new clients in without spending a dime on ads. Number one, you need to move people from being suspects to prospects. So there's suspects and there's prospects and then there's leads. Suspects are people out there who you know you can help. They're your perfect, like, client avatar, but they don't know about you. That's a suspect. A prospect is someone that knows about you. Maybe they've seen your website, they follow you on Instagram, they're a friend on Facebook, they're in your group, something like that. But they are not a prospect. Okay, you might have 10,000 100,000 followers on Instagram. Maybe you've got hundreds of thousands of people on in your group. I mean, maybe you got hundreds of people or thousands of people in your group, but how do you get them into Your business, you need to make them, you need to take them from being suspects to prospects and prospects to leads and leads to clients. Okay, so from suspects to prospects, we have to get them to follow us or engage with us on social media or website, even in the community at a workshop. To go from prospect to lead, we have to give them something of high value that they're willing to download. They're willing to exchange their name, phone number, email address for us or to us in exchange for something of value. So you have to create a lead magnet. And a lead magnet gives you something as simple as a five minute video on the three steps to fix back pain forever. How do you do that? Well, we have to offer it first and make sure we know which what they want. Then what we have to do is we have to set up a landing page or an opt in for them to give us the information and send them an automated email with the information. We could certainly manually do it at first, however that's not sustainable long term. So first do it manually, but then you want to set it up using something like the PT email engine, which is an email automation software that I've preloaded with dozens of pre written emails to help you generate leads, move leads, nurture leads into clients and generate word of mouth referrals, fill up workshops, get leads from workshops, etc. So we need to move people from being suspects, to prospects, to leads, and then to clients. So we have to get people out of the world and into our domain. Because you don't own your Instagram followers or your Facebook group members, you own your email list. Then it's important to build a relationship and build trust. We have to build relationship and build trust with people before we can ever try to enroll them or sell them into anything. I have to build your trust. And you're only going to continue watching this video or let me email you or respond to one of my emails if you trust me that I have your best interests. You know, like I can tell you guys this, if I wanted to make a lot of money, I would have gone into banking, stock investing, real estate. But what I really feel called to do is to help other people on a massive scale. I want to help 100 million people avoid expensive imaging and unnecessary surgery. And I can't do that alone. I need your help. So what we need to do is build a relationship. You need to learn a little bit about me. If you don't have a copy of my book yet, the Cash PT blueprint book, let me know and I'll send you a link to get a free copy of my book because in that book it has a lot about me, but it has a lot about the strategies of how to launch a six figure cash practice. But it's not everything you need. There's no trainings or digital downloads or done for you documents or anything that's in the course that I have. That's the book is the companion to my course, the Cash PD Blueprint. So it's not just a course. It's like for fifteen hundred dollars you get like so much more than PT school ever gave you on how to build a career and a business serving patients in a meaningful way. I mean it's like one or maybe even two new patients pay for the program. That's called value. So I have to build a relationship with value. So I send you podcast episodes, blog episodes, helpful emails, hopefully. I mean, I hope the emails are helpful, but I'm pretty sure they are because people continue to read them and respond to them. Things that help you identify problem areas in your business, in your life that you can now go and fix. I mean I can't solve all the problems for you, but I have to build a relationship of trust like and over deliver value. Then the third thing is we need to make offers. And we don't want to just make offers. We need to make offers to our existing clients and new clients. I know this. New existing clients are much easier to market to than new clients. So someone who's already been a client is much more likely to buy from you again than someone who's never been a client. Making sense. So what I'm really saying is what you need to do is you need to make offers to people and we need to start with your existing clients. So if you already have a email database, an email list, you already have people that have done business with you. We need to make offers to them. We did a webinar for our clinic about four or five weeks ago. I made $8,000 in an hour and a half. And it was to everyone on our list. But the people that became patients were pre existing clients or their spouses or and their spouses. We had a couple that were like, we're gonna come in, I'm gonna get therapy, but I'm gonna bring my spouse in. It was dope, right? Then we need to go out and not be afraid to make offers to new people every day. But the offer isn't always physical therapy. The offer can be reply back and let me know what's wrong. Follow us on Instagram. Watch this video on YouTube. Those are all offers. Download this book get this Free Training fourth thing we need to do if you're sticking with me so far, would love to know if you could put it in the comments below. What's been your insight so far? The fourth thing is we need to pre frame their journey. We want to pre frame to them what it is you want them to do. Pre frame your wellness services, pre frame your testimonials, pre frame the fact that we're going to be working together for the next 90 days. You pre frame your journey and you're going to be even more successful. You'll generate more new clients if you're pre especially if you're pre framing testimonials. And what's an ounce of pre frame is worth more than a gallon of sales or something like that. But how do we make it consistent? So at the end of the day we can move people from being suspects to prospects to leads, to clients. And we have to have a system for that. We have to have offers and we have to have valuable content. We need to build relationships with people. We need to make offers or call to action and we need to pre frame their journey. And what you want to have I need to pre frame what I want to have happen. I'm going to pre frame the fact that after seeing me for three to five visits, you're going to feel like you don't need me anymore because the pain may go away. But at that point, that's exactly when phase three of our therapy starts. And we need to work on getting you better, faster, stronger by correcting the original problem that caused you to feel pain and get hurt. Not just, you know, keep a band aid on it and end our therapy there. But then what we need to do is we need to automate this. We need to automate it through our systems and processes and training our staff. But one of the main ways we do it is through our CRM, which is the PT email engine, which is what we use in our practice. I've been using for seven years and I recently released this to our Platinum Mastermind group to use. And now it's something that's available to any of my coaching clients or even people who aren't coaching clients to use and start building their business. So I hope this has been helpful. I mean there's we could stay here all day and I could do an hour on just how to build a lead magnet or an hour on what's that email that you need to write to them an hour on how to automate IT or the 34 other marketing strategies that we have. How do we get the lead magnet in front of people? There's a lot to unpack, but I hope this has given you some insights into where you need to go with your business. So is there something you already know you need or that you know is missing that you need to get? I would love it if you could comment below and let me know and I'll see you on the next video. Don't forget to hit like subscribe and click the notification bell.