SoloPT to Entrepreneur with Preston Brown

31 Jul 2020 · 41 min
41:11

In this Cashmere Tea Lunch Hour episode, host Aaron LeBauer interviews physical therapist and entrepreneur Preston Brown about his path from a high‑school ACL injury to building a multi‑person, multi‑service business in Wisconsin. Preston recounts his early PT education, the frustrations of working for an employer that limited patient continuity, and his decision to launch a solo cash‑practice. He describes how he grew the practice by contracting with skilled‑nursing facilities, assisted‑living communities, and insurance companies, eventually adding a fitness and wellness arm that offers in‑person group classes, one‑on‑one training, and a fully online six‑week program (sitgetfit.com) for adults 65+. He explains a decision‑flowchart he created to separate medically necessary PT/OT from wellness services, and how he markets these offerings. Central to his growth is the “ABC” framework—Assess, Become, Change—used for personal mindset work and for coaching other PTs. He discusses hiring eight staff members, building a supportive culture, and delegating to reclaim time. Productivity tactics such as daily routines, quick‑win checklists, and scheduled deep‑work blocks are shared, especially in the context of parenting two young children. Finally, Preston outlines his future plans to expand a coaching business for PTs, continue family time, and scale impact through online programs. Contact information (prestonbrown.com, sitgetfit.com, Facebook) is provided.

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