The Right Way to Import Contacts into ActiveCampaign | Clean Lists + Tags Setup

2 Jul 2021 · 13 min
13:16

In this tutorial Aaron LeBauer walks viewers through the complete process of importing existing contacts into a new ActiveCampaign account while maintaining compliance and preserving automation logic. He begins by emphasizing the importance of respecting permission—contacts without prior consent can be imported but must be marked appropriately to avoid unsolicited emails. Aaron then details how to export contacts from other systems (e.g., Mailchimp, QuickBooks) into CSV files, stressing the need to separate customers (existing patients) from prospects because ActiveCampaign imports each file into a single list. He explains the required columns (first name, last name, email, phone, address) and how to map them during the import, including ignoring unnecessary fields like IP address. The video demonstrates creating and applying tags (e.g., "existing patients") during import to identify groups and to control which automations fire. Aaron shows how to temporarily deactivate automations that are triggered by tags to prevent unwanted email sequences from running on historic contacts, then reactivate them after the import. He also covers bulk‑edit tools for adding tags or starting contacts in automations, and advises on best practices for post‑import communication: sending value‑based campaigns, handling unsubscribes, and allowing contacts to opt into new sequences via forms. Finally, he recommends not duplicating existing email sequences from other platforms; instead, let those finish in the original system and route new contacts into fresh ActiveCampaign automations. The tutorial concludes with encouragement to consult ActiveCampaign’s help resources for deeper customization.

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