Aaron Marcus walks through how to find local advertising agencies and pitch yourself directly for commercial and print work. He recommends using AAAA.org to locate agencies in your area, then reaching out with your headshots and reel to land bookings without waiting for an agent.
Hi, I'm Aaron Marcus, and if you happen to be watching this on my YouTube Acting and Modeling Tips channel, hey, don't, don't forget, subscribe and also hit the notification button so you can automatically receive all the new videos that I, that I post here. Really quickly, if you're not familiar with me, I've been a full-time actor and a commercial model for over 30 years. I've booked over 1,200 jobs, and perhaps you've seen some of my work. I had a recurring role on House of Cards, worked Gotham, Mr. Robot, Halt and Catch Fire, Rectify. I've done print ads for Acura, Molson Beer, AT&T. I've done tons of TV commercials and also done feature films, independent feature films. I got cast in Philomena and Fishbowl, just to name a couple. And let me tell you what I'd like to do here. As you are either getting started trying to get acting and modeling work, or maybe you've been in the industry for a while and you're trying to get some some work, a great way is to find advertising agencies. And you might be thinking, well, why do I need an ad agency? Well, because sometimes the art and creative director from the ad agency are the people who actually hire the actor for the TV commercial or radio spot or the commercial model for the print ad campaign. So these are people you definitely want to get in touch with, send them your information. And if you— certainly you can do a Google search. I mean, that is an easy way of trying to find people, but another really great way is an organization you might not be familiar with, and it's the American Association of Advertising Agencies, aaaa.org. Visit their website, find some members in your area, and start submitting your information to the art and creative directors. Look, there are thousands of great ad agencies who are not affiliated with American Association of Advertising Agencies, but at least this will give you a really Good start, and you will find some in your area. I also just wanted to mention, if you're interested in learning more about how to get work in your area, I've got a great blog that I wrote. Just use the link below and you will read this great article where I teach you how to get work locally, even in small markets. So anyhow, that's what I wanted to share with you today. Don't forget, if you have some kind of comment, if you have information that you want to share, share it below, or you can also post it on my facebook.com/howtomodel page. And if you need to reach out to me, you can always get to me at howtoactandmodel.com. But the key thing is here, you know, I'm building a community of industry people who really are trying to help each other and share information with each other, so please do so. Love to hear from you. I'm Aaron Marcus, and I can't wait to talk with you again soon. See ya.
