In this instructional video, Aaron Marcus—an acting and commercial modeling career coach—explains how models and actors should select a printing company for headshots, comp cards, postcards, and business cards. He emphasizes choosing printers that specialize in these specific products, reviewing their websites for style, format, and pricing, and requesting physical samples before committing. Marcus also mentions his industry directory that lists 16 vetted printing companies and promotes his online Headshot Secrets workshop, providing his website and email for further questions.
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Hi, my name is Aaron Marcus, and I'm America's premier acting and commercial modeling career coach, founder of howtomodel.com, author of How to Become a Successful Commercial Model, and I've been making my living as an actor and a commercial model for over 26 years. I wanted to talk with you today about printing companies, and the reason why I'm doing that is because whenever you have either commercial photos shot, you need to find a printing company that can turn those shots into very strong composite sheets. And also, if you are having a headshot done, you need to find a printer who can make multiple copies of those headshots. So one of the questions that people always ask me is, well, where do I go to find a printer? Well, there are a couple places. One is, you can see here, there's an industry information directory that I do sell, and one of the things that I have in the directory is a listing of 16 different printing companies. Well, what you want to do is certainly you can do any kind of search that you want. And the key things to keep in mind is that you want to find a printing company that specializes in reproducing either headshots, comp cards, or postcards, or business cards. You don't want to go to just any kind of printer. You want somebody who is very experienced in this end of the industry. The other thing too is whenever you do find a printer, go to the website. And look at their styles, look at their formats. Certainly look at their prices as well. And when you see some that you really like and they are within your budget, then the other thing that I would do is ask for a few samples. Because without being able to physically see and hold the materials in your hands, it would make me a little bit nervous because sometimes things can look absolutely incredible on a monitor, but might not look quite the same when you actually see it in person. So always ask for some samples. So I hope this was helpful to you. I also know that my Headshot Secrets online workshop will also be invaluable to you. You can read more about this at howtoactandmodel.com/headshots, and that's plural, headshots. Anyhow, I'm Aaron Marcus. If you have any questions at all, always feel free to email me at Aaron, A-A-R-O-N, at howtomodel.com.
