In this video, Aaron Marcus explains why business cards are essential for actors and models, describing how they can open unexpected networking opportunities. He outlines his own dual‑purpose card layout that combines a personal side (headshot, brief bio, contact details) with a professional side promoting his book and workshops, and suggests that others can split acting and modeling information similarly. Marcus offers practical design tips: include a high‑quality headshot, use clean, readable fonts, and keep text concise to ensure legibility. He recommends the printing service UPrinting for sharp, affordable cards and provides his own contact channels (Facebook page, email, website) for viewers to share their own card designs or ask questions. The overall message is a supportive, instructional guide to creating effective, multi‑use business cards for talent.
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Hi, this is Aaron Marcus, and here's some incredible information that I promised to share with you. You know, a lot of times when actors are thinking, and models as well, are thinking of materials that they need, they immediately think of, well, you need a headshot if you're an actor, you need a composite sheet, or it's helpful to have a composite sheet if you're a model. And certainly there are, you know, there are acting reels, there are voiceover reels and things like that. But here's something that some talent don't really think about and could potentially lose, lose out on tremendously if they do not have a business card. Now, there are many different reasons for having a business card. Primarily, you want to always carry one around with you at all times because you never know when you're going to run into somebody who could potentially be helpful to you. I've been in all kinds of situations from supermarkets to sporting events, on an airplane. You're just talking to somebody and you're having a discussion and then you find out that they are involved in the business somehow, so you want to give them a card. What I want to share with you is the best way to create your card. What I do is because basically my daytime job is an actor and a model and then on weekends, as you know, I do lots Lots of workshops and online coaching and things like that. So on my card, it has to have a dual purpose. So what I decided to do was on one side, and I can show this to you here, that looks pretty good. It has my headshot. It has a pretty short bio, some of the bigger projects I've had and all my contact information. And then On the other side, I have information about my book and my workshops. And so it's really helpful to have it set up that way. And even if you are strictly an actor and a model, you could still split it up. You could have acting information on one side, modeling information on the other. And the other, like, really key things to keep in mind when you are putting your business card together— first, make sure that you do have a photo. You want a really good headshot. Shot. Make sure that whatever company you decide to go with, it's a really sharp, clean image. Also make sure that it's readable. I've seen a lot of business cards where I'm kind of like squinting. It's hard to tell what the letters are. They're really too small. You are much better off having less information but being able to make the font a little bit larger so that it's very easily read. The other thing too is, and I'm not I'm not getting any kind of financial rewards for this, but the last few business cards that I've created, I used a company called UPrinting, and it's just the letter uprinting.com, and you can go to their website, and their prices are great. I think their work is really good. So anyhow, I wanted to share that with you, and I hope that's helpful to you. If you have created something interesting, you know, a really neat kind of business card, and maybe there's a different company, I'd always Because, you know, look, I'm always looking to try to share information with other people. So you can either post it on my facebook.com/howtomodel page or shoot me an email at aaron@howtomodel.com, or you could also go to just howtomodel.com and leave information there as well. So anyhow, I hope this was helpful to you and I look forward to talking with you again next week. I'm Aaron Marcus.
