Aaron Marcus explains why TV commercials pay the most for union actors and how to nail auditions. The biggest mistake: trying to sell the product instead of delivering a performance that fits the lifestyle tone. He breaks down the script analysis and audition approach from his experience with hundreds of commercials.
Hi, I'm Aaron Marcus, and a lot of people don't know that TV commercials are the most lucrative part of the industry for union actors. It's true, some actors make millions and millions of dollars being in feature film, or, you know, hundreds of thousands of dollars an episode, or it could be a million dollars an episode on network television or cable. But union actors, we actually get more money from television commercials. So if you are interested in doing TV commercials, uh, you've got to watch this video. What I do here is teach you step-by-step how to prepare before going to the audition and techniques to use while you are auditioning. It's not a matter of just reading the words. Uh, as a matter of fact, let me just tell you one thing right off the bat. The biggest mistake that actors make When auditioning for a TV commercial is that they try to sell a product. Never. You never want to sell a product for a TV commercial if you want to book the job. If it's a lifestyle type of commercial— spokesperson, that's a little bit different, but probably 98% of all the commercials you see are lifestyle— never sell. So what you're going to learn in this video is specific steps on how you want to break down and analyze the copy, the words of the commercial. You are going to learn some really specific techniques of auditioning for the commercial that, that you've never seen before. So you can use the link below and get a copy of this video. It's going to help you tremendously. I've done hundreds of commercials. I've done national commercials, booked and shot a commercial that ran during the Super Bowl. And so I've learned how to go about auditioning properly and give it your best shot. So use the link below, learn how to get booked and prepared for TV commercials. I'm Aaron Marcus, and I can't wait to talk with you again soon. See ya.
