51:59

Hindi interview (Dec 2020) with Ayush Goenka, founder of cloud-kitchen brands High On Wok and Momo Marvels in Mumbai. He describes starting food businesses without prior food experience (launched ~18 September), early challenges (staff turnover, finding chefs), product positioning (handmade veg momos, Jain/vegetarian Chinese), rapid growth to ~₹2,70,000 monthly revenue within 2–3 months, repeat-customer focus, low-cost/franchise plans, packaging choices, and social/community orientation. He discusses sales channels (direct sales, social media, aggregators ~50%); investment (~₹8–12 lakh personal in Mumbai), daily order volumes (~10/day), and plans for additional brands and franchises.

Questions this video answers

Started on 18 September (year in interview context: 2020).

Approximately ₹2,70,000 per month.

Approximately ₹8–12 lakh (personal); elsewhere he mentions ₹2–12 lakh depending on scale; planning for ~₹8–12 lakh in Mumbai.

Around 60% repeat customers.

About 10 orders per day (10–15 on weekends).

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