Abhinav Saxena shares three ways to connect with B2B clients on social media: create content that gives them value for free, genuinely engage in their online communities, and send direct messages offering useful services. He frames it around adding value before asking for money.
Hello everyone, I'm Abhinav Saxena and welcome to the fourth episode of the Abhinav Saxena Podcast. Wish you a very happy, growthful and successful new year 2018. So for those who don't know me yet, I'm a serial entrepreneur, business trainer and a public speaker, currently CEO and co founder of ER4U, one of the most aspiring startups of India. Being an entrepreneur, I face a lot of challenges on a daily basis which made me feel if I share all the experiences and learning from these challenges with you guys, you might get to learn a lot of good stuff. That's why I started the Abhina Saxena Podcast show which comes in English and Hindi languages both every week. So all those who haven't subscribed to the podcast yet, haven't liked my Facebook page, followed my Instagram profile, or haven't turned on notification to receive the podcast on YouTube, please, please do it now. Else you will be missing on some seriously helpful stuff. Guys, first of all, thank you so much. I receive a lot of messages and comments on my Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube that you guys are really liking the concept of this show as well as the past episodes. This has motivated me, charged me up to create more episodes. I'll be working much more harder to bring value to you guys. Need nothing in return. Just keep supporting me. In couple of last episodes I have talked about future trends, adaptation curve, revolution of TV celebrities on social media, values of videos, Facebook watch, power of Instagram and upcoming trends of 2018 Power of personal branding, how to create content, importance of giving, mentorship, how to do offline networking and business development from it changes, changes in world Touch task for New Year for you to change Instagram's new feature and whether to shift to Metro cities or not. By the way, if you have missed any of the previous episodes, you can listen to them right now by going on my website which is iam abhinavsaksena.com on the top menu you will find the podcast show menu. Just click to that to listen all the episodes or you can now search Abhinav Saxena podcast on YouTube soundcloud or if you have an iPhone then on podcast app. So today let's talk about goodness. People say world is full of evil. Come on guys, do you even remember the time of Lord Rama or Prophet Muhammad or Jesus or Guru Nanak? That was evil people killing people just for sake of land or money or any dumb shit. Guys, you have to understand that this is one of the best time we are Living in people are so good. I'll give you an example. Recently something happened with me. I lost my phone. I know it's little careless but it slipped off my pocket and I didn't even knew it. I searched for it but I couldn't find it anywhere. But fortunately the phone was charged and the phone was ringing. I kept calling but nobody responded. I was pissed to hell. I didn't knew what to do. It was not about the phone but the data it carry, the important information it carried. That was scary. So after a while I went to the police station to put up a report regarding it. But thought just let me call one more time, one last time. And so I called. And this time a guy picked up the phone. He said, I found your phone near a square. And he said, I really want to return this to you, please come and take it. And I was so happy. And I was on cloud nine. When I came back to the square to pick up my phone, the guy greeted me, hugged me and he said, I understand the value of a phone. I've also lost it in past. And that's why I really really wanted to return you back. And more than me, he was happy to do that good deed of the day. And it was visible in his eyes. So that's the power of goodness. When you do good to others, you are contented. You feel the greatest happiness of your life. I am seriously impressed by humans. We could have by now killed each other and completely wiped out our race. Remember the world wars and the fight for independence and partition era. But we managed to live and exist till date. It's really impressive. And guys same goodness is required in business now. Stop running behind money. Just think about the ways to benefit others. Adding values in their life or business. You will be shocked to see the returns. ROI is quite huge. Trust me. Now let's take a public question. Question is asked by Gaurav Padiar from Indore. He says I am CEO of Binge which is in B2B space helping restaurants get more business. But I have most of my social media connection with startup people. How do I connect with my clients on social media? Great question Gaurav. I know lot of my listeners will benefit from this question very much. That's why I picked it up. So first of all, B2B businesses are far easier to connect because you exactly know whom you want to connect with. So my first tip would be produce content for your client. It can be blog, podcast, videos, posters, whichever you are good at or you are comfortable doing, do it. And Remember, genuinely add value to them. Don't hide your knowledge, just give it for free. I have already spoke about the power of giving, so trust it, just give it for free. My second tip is start genuinely participating in communities such as Facebook and Instagram. Follow them. Follow your clients. Start commenting on their post. Don't spam but genuinely respond to them. Don't sell on the first date. Let them know you. Let them come to your profile by seeing your comments in their post. My third tip is direct message them. Offer them something that you can do for free for them. No one says no to any free stuffs right? But remember the gift should definitely help them in some or the other ways. And there you got the connection you were looking for with the client at minimum cost. So now you guys can also ask your question from me and I will try my best to answer each of them in my upcoming episodes. Your comments are my source of energy. So right now go down type comments. Not today, not tomorrow. Right now. See this show is for you guys only and your comments are the only window for me to know your interest which helps me to create the podcast. Then I read each and every of your comments sincerely. So do comment. Earlier I started this podcast in Hindi only but seeing your response now we have launched the English version of the same too. I will try my best to explain and put in front of you in simple plain language about whatever is happening in the market. Whatever I am experiencing in my business and in my life, I'll keep bringing some such interesting episodes. So please like this podcast, subscribe my channel and if you are listening on YouTube do press the bell icon so you get the latest episodes first technology you know, use it. Abhinav Saxena signing off. Bye bye.
