40:45

This is a Hindi-language YouTube interview ("Cloud Kitchen Hall of Fame") with Shalabh Agrawal, founder of cloud-kitchen brands Thoda Aur and Roll Mama. Key points: Shalabh launched Thoda Aur in December 2019, later launched Roll Mama (student-focused rolls), implemented lessons from a cloud-kitchen course he joined in April, and reports strong early revenue (claim: crossed more than тВ╣5 lakhs in ~70 days). The conversation covers menu positioning (Mughlai/fusion biryani, rolls), packaging innovations (a self-contained biryani box designed for direct consumption), primary sales via Swiggy and Zomato with efforts to convert customers to direct orders and a subscription model, marketing (flyers, influencer unboxing, branded mask distribution), operations (a small core kitchen staff of ~4тАУ5), setup and running costs (setup тЙИ тВ╣3,00,000; recurring expenses тЙИ тВ╣70,000/month), rapid brand rollout (course completion ~1 month; new brand launched within ~15тАУ20 days), and franchising plans (aiming for multiple franchises and 10+ franchises by December). The tone is practical, growth-oriented and community-focused; frequent emphasis on execution, packaging, and community learning.

Questions this video answers

December 2019.

April (year implied 2020).

Crossed more than тВ╣5 lakhs in about 70 days (as stated).

Approximately тВ╣3,00,000.

About тВ╣70,000 per month.

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