16:50

Interview (Hindi) with Vikash Sharma, founder of Bowl Bala, discussing launching a cloud kitchen in Kanpur. He describes his journey from cooking during lockdown to creating a systematized cloud-kitchen brand, menu choices (rice-based meals with Indian and continental flavors), packaging innovations (food-grade plastic meal kits with branding, napkins, salt, sanitizer), pricing and costs, early traction and community support, and future brand plans (including a ready-to-make cocktail/mixer brand). The interview mentions the launch date (early October), packaging cost (~₹15–18), portion sizing (600 ml container; ~400–450 g nutrition size), availability on Swiggy, low/no paid marketing so far, and strong community involvement.

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