36:42

Interview with Jaipur-based entrepreneur Gaurav Saini about his cloud-kitchen brands (Flavor Sum/Flavor Sum Feast and sub-brands). He began operations around 2019, faced lockdown-related shutdowns, relaunched and associated with a cloud-kitchen community/course (joined mid-February), and achieved part-time revenue reaching about ₹7 lakh from one brand and ~₹11–12 lakh overall over several months by late 2021. The conversation highlights packaging mistakes (≈₹2 lakh blocked in inventory), menu bloat, staffing, cost-optimization (sourcing, switching cooking tech), marketing mix (Zomato/Swiggy + paid ads + Instagram/Facebook), customer retention via thali/subscription offers, and plans to franchise after refining systems.

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