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YouTube transcript (Hindi) discussing promotional strategies for new food brands to attract first-time customers. Recommends "crazy offers" such as a low anchor price (e.g., ₹49.99) or a mini version of a larger meal at a low price to enable trials; always display the regular price crossed out and the final offer price. Other suggested offers: flat discounts (about 30–60%), complementary free items (e.g., a free dessert like gulab jamun) bundled with orders, and buy-one-get-one-free (BOGO) promotions. Emphasis on strong perceived value to convert customers who don't yet know the brand.

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