21:17

This is a Hindi YouTube interview between host Abhinav Saxena and guest Anjan Majumdar (founder of the cloud-kitchen brand 'Vah Thali' / variations like 'वह थाली' / 'Meals on Combos') about launching and scaling a cloud kitchen in Kolkata from a non-food background. Key claims from this chunk: the brand grew from zero food experience (wife has hotel-management background) to several lakh rupees per month; peak figures mentioned include ~₹10–11 lakh and the current month's run-rate ~₹5 lakh; total orders reported ≈4,000; equipment/setup cost ≈₹1,70,000; Zomato ad spend ≈₹15,000–17,000/month while Swiggy ads were not run; the kitchen serves South Kolkata and the commercial kitchen is ~25 km from the founder's home. The transcript contains a date ambiguity around launch (mentions both December but with conflicting years) that needs resolution from later chunks.

Questions this video answers

About 4,000 orders (across Swiggy and Zomato).

Approximately ₹1,70,000.

About ₹15,000–17,000 per month on Zomato; no paid ads run on Swiggy (organic growth).

Statements indicate peak/months of about ₹10–11 lakh and current-month run-rate close to ₹5 lakh.

About 25 kilometres.

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