38:15

Interview (Hindi) with Joydip and Rituparna from Pune about launching 'Healthy Cheela' — a home-based food brand launched in October after 3 months of R&D (started around July). They began while still in jobs, invested ~₹15–20k initially, scaled to ~₹1 lakh monthly revenue, served 1,500+ customers, have ~4 team members, and emphasize food quality, packaging, community support and gradual expansion (kitchens, replication, outlets/franchise).

Questions this video answers

October (after ~3 months of R&D starting in July).

Approximately ₹15,000–20,000.

Over 1,500 customers.

Approximately ₹100,000 (₹1 lakh) per month.

Around 4 team members.

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