0:58

Abhinav Saxena breaks down why spending ₹200 to acquire a customer looks like a loss until you factor in repeat orders. A customer acquired for ₹200 can spend ₹2,000 in a month or ₹20,000 in a year, and 10,000 customers at scale generates ₹1 crore in revenue.

Questions this video answers

₹200

₹200

Approximately ₹2,000 per month (example given).

Approximately ₹20,000 per year (example given).

About ₹1 crore (10,000 customers → ₹1,00,00,000).

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