Abhinav Saxena explains pricing strategy for food businesses: keep food costs at 32-40% of your selling price, never print discounts on packaging since you can't change them later, and avoid deep discounts like 50% off that can push you below cost. A ₹150 item with ₹100 cost becomes a loss at half price.

Questions this video answers

32–40% of the selling price.

50% off.

Because printed packaging cannot be changed later, so offers printed there become inflexible.

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