40:39

A Hindi YouTube interview with Harsh Rawat (26, from Thane, Mumbai) who left an IT job to build two cloud-kitchen food brands — Fit Monk (healthy bowls, smoothies, soups, subscriptions) and Red Oak (Indian-style Chinese). He launched after a notice period and, within ~3 months of operation (launch in August), reached roughly Rs.5 lakh in sales. Key details: initial setup cost ~Rs.3–4 lakh for a shared cloud-kitchen serving both brands; monthly marketing spend around Rs.30,000; channel presence on Swiggy and Zomato with positive ratings (Swiggy ~4.6, Zomato ~4.2–4.3). He attributes growth to community support, targeted marketing (ads, influencers), common packaging procurement, subscription offerings and on-demand orders. The interview also covers operational lessons, repeat customers, pricing/subscription examples, and recommendations for founders.

Questions this video answers

26 years

Thane, Mumbai

Red Oak and Fit Monk

Approximately Rs.5,00,000

Around Rs.3–4 lakh

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