27:10

A Hindi-language YouTube interview where Abhinav Saxena interviews Madhulika, founder of Kullar Meals (Kullar Meals), about her journey leaving an IT job in Kolkata to start a food brand. She started from home, validated recipes with friends, and identified a market gap for good, healthy meals. Initial launch was very low-cost (a few thousand rupees); she reports an estimated total launch spend around ₹1.5 lakh (staggered), an initial month revenue rising from ~₹3,000 setup to ~₹15,000 first month, and current monthly sales around ₹1.5 lakh. The brand has crossed ₹10 lakh in cumulative sales and has recently moved to a commercial kitchen. Discussion covers mindset shifts, community support (Cloud Kitchen Network / a paid "Platinum" membership), family reactions, and advice for aspiring food entrepreneurs. The video also promotes a free 2-hour workshop and a community for food business owners.

Questions this video answers

About ₹1.5 lakh (spent gradually from savings).

Around ₹3,000 (very small/simple setup referenced).

Approximately ₹15,000 in the first month.

Around ₹1.5 lakh per month.

Over ₹10 lakh in total sales.

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