Pros Of Direct Orders | Food Business | Cloud Kitchen | Dr. Abhinav Saxena
11 Nov 2021

The video (Hindi) advises food-business owners/cloud kitchens to prioritize direct orders in addition to orders from aggregators (Swiggy/Zomato). While platform orders bring revenue, they can make profit harder because of higher marketing/commission costs. Direct orders let businesses own customer data, enable repeat offers and reduce per-sale marketing cost—thereby increasing profit.










