Speaker (Abhinav Saxena) advises food-business owners to run online ads because many competitors still do not, so running ads helps you stand out. Online ads enable targeted reach (e.g., specific streets or neighborhoods like MG Road or Vijayanagar) and deliver ads to desired customers, unlike hoardings, newspapers, or radio which blanket entire cities and may reach areas you cannot serve by delivery. The emphasis is on efficient, location-targeted customer reach via online advertising.

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