This YouTube video (Hindi) by Dr. Abhinav Saxena explains the "micro-menu" approach for cloud kitchens: keep menus short and subtle to avoid customer confusion (paradox of choice), reduce wastage, lower raw-material and staffing needs, and improve profitability. The speaker explicitly recommends keeping menu size small — not more than 10–20 items — to simplify choices, reduce waste and chef/staff requirements, and cut costs.

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