What is Micro-niche | Cloud Kitchen | Dr.Abhinav Saxena
11 Oct 2021

Hindi-language YouTube talk explaining the value of micro-niches in the food business: specializing narrowly (e.g., only idli, only kebabs) helps customers form strong expert expectations and prefer those brands over generalists. Speaker gives examples (McDonald’s, Pizza, Subway) and a case: Deepak Kumar from Lucknow named his brand to signal kebabs and offers only kebabs on the menu.










