Why Should You Do Paid Marketing | No Orders Solution | Cloud Kitchen | Abhinav Saxena
17 Dec 2021

Short advice from Abhinav Saxena (Hindi): paid marketing is essential for cloud kitchens — listing only on aggregators like Swiggy is not enough. He recommends starting paid ads early (ideally from day one) to drive initial orders, which in turn produce ratings and reviews that create long-term, organic order growth. The speaker frames ads as a long-term plan that directly benefits order volume, ratings, and reviews.










