Athin Cassiotis argues that business growth demands short-term financial risk, like operating in the red to hire key people. The right employee can expand capacity or boost sales. Avoiding these hires leads to stagnation.
it's a bit of a jump to hire that next person, right, to get to that area there. And sometimes you have to put yourself into a bit of a pit with money, which means that you've got to go into the red, right, a little bit, because you've got to back yourself and go, okay, I need this hire. I sort of don't exactly have enough money for them, but if I hire them, my capacity will grow up, or they can sell more for me, or whatever, right, that this particular hire will do. And you've got to back yourself to go this is gonna work out for the best. Because a lot of business owners will go, oh, I don't really wanna take that risk. I just won't hire. And eventually, they'll just plateau, right? And they'll just stay there. Whereas you have to, you have to take the risk.
